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Misbehaving: The Making of Behavioral Economics
A masterful, readable account of behavioral economics. Very well done.
Misbehaving: The Making of Behavioral Economics
Item #: 3710320

Misbehaving: The Making of Behavioral Economics

Item #: 3710320

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    A masterful, readable account of behavioral economics. Very well done.
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    What Stands Out

    Innovative Insights
    Offers groundbreaking perspectives on decision-making, merging psychology with economics to understand human behavior, appealing to students, academics, and professionals interested in behavioral economics.
    Compelling Narratives
    Engages readers with captivating stories and real-world applications, making complex economic concepts accessible and relatable, perfect for casual readers and experts alike.
    Critical Reception
    Highly praised by critics and thought leaders, solidifying its position as a must-read in the field, promising valuable insights and a deeper understanding of economic behaviors.

    Product Details

    Shop Misbehaving: The Making of Behavioral Economics online at a best price in UAE. 039335279X
    • Engrossing and highly relevant history of the economics profession
    • Replaces classical economic and finance theory with behavioral economics
    • Masterful and readable account of behavioral economics
    • Inventor of behavioral economics and master storyteller
    • Explains the evidence for behavioral economics and resistance to it
    • Author is a professor of behavioral science and economics
    Publisher W. W. Norton & Company
    Publication date June 14, 2016
    Edition Reprint
    Language English
    Print length 432 pages
    ISBN-10 039335279X
    ISBN-13 978-0393352795
    Item Weight 11.9 ounces (337.37 grams)
    Dimensions 5.5 x 1 x 8.3 inches (14 x 2.5 x 21.1 cm)
    Country of OriginThis item will be imported from US
    What is in the boxMisbehaving: The Making of... For more details, please check description/product details

    Who Should Buy?

    Suitable For
    • Economics Students

      Ideal for students looking to deepen their understanding of behavioral economics and its real-world applications.

    • Policy Makers

      Useful for policymakers interested in utilizing behavioral insights to design more effective public policies.

    • Business Professionals

      Beneficial for business leaders aiming to understand consumer behavior to improve marketing strategies and decision-making.

    Not Suitable For
    • General Public

      May not resonate with casual readers who lack interest in economics or behavioral science.

    Product Description

    About This Item

    Are you interested in understanding why people make certain economic decisions, even if those decisions seem irrational or unexpected? If so, then the book "Misbehaving: The Making of Behavioral Economics" is perfect for you. Written by Richard H. Thaler, a prominent economist and one of the pioneers of behavioral economics, this paperback delves into the fascinating world of behavioral economics. Published on June 14, 2016, "Misbehaving" offers valuable insights into the concepts, theories, research, experiments, and analysis of behavioral economics. With real-life examples, case studies, and practical strategies, Thaler explores how human behavior influences economic decisions.

    By merging the field of psychology with economics, he explains how individuals' cognitive biases, decision-making biases, and irrational behavior shape the world of finance, marketing, strategy, and interventions. Through "Misbehaving," readers will gain a deeper understanding of the psychology of economics, consumer behavior theories, consumer psychology, and the nudge theory. Furthermore, Thaler introduces the concept of choice architecture, which focuses on how the way choices are presented influences decision-making. By harnessing behavioral insights and understanding these economic principles, individuals can make better-informed decisions in both their personal and professional lives. Thaler's book challenges the traditional economic theories and provides a fresh perspective on how to navigate the complexities of modern society. Whether you are an economist, psychologist, marketer, student, or simply someone interested in understanding the human mind and its impact on the economy, "Misbehaving: The Making of Behavioral Economics" is a must-read.

    Join Richard H. Thaler on this captivating journey into the fascinating world of behavioral economics and unlock new ways to approach decision-making.

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    Misbehaving: The Making of Behavioral Economics is a captivating blend of memoir and historical account by Richard Thaler, chronicling the evolution of behavioral economics. It's an engaging read with humorous anecdotes and personal narratives that illustrate complex concepts like metacognition and cognitive biases. Thaler's approachable style makes the extensive 358 pages feel quick and enjoyable. Readers will appreciate how the book covers profound insights on spending behavior and the balance between transaction utility and consumer surplus. As reviewers highlight, this book serves as an excellent introduction to the field for anyone fascinated by the intersection of psychology and economics.

    Customer Reviews & Ratings

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    Pros

    • Engaging and humorous writing style
    • Comprehensive historical context provided
    • Easy to understand for beginners
    • Includes relatable personal anecdotes
    • Highlights important cognitive biases

    Cons

    • May be lengthy for some readers

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