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Item #:
38295661
A Course in Behavioral Economics
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Item #:
38295661
AED 319
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This bestselling introduction clearly lays out the theory of behavioral economics and explains the intuitions behind it.
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What Stands Out
Updated Content
This third edition includes the latest research and insights in behavioral economics, ensuring readers are informed with relevant information and real-world applications to enhance their understanding.
Comprehensive Framework
The course offers a detailed exploration of key concepts and theories, providing students with a strong foundation to analyze decision-making processes in economics, psychology, and beyond.
Practical Examples
Engaging case studies and real-life scenarios illustrate behavioral principles, making complex ideas more relatable and easier to comprehend for learners at all levels.
Product Details
- Introduces the theory of behavioral economics and explains its intuitions
- Includes rich examples, exercises, and problems from various fields
- Shows practical applications to improve personal and professional life
- Ideal for students in introductory and advanced undergraduate/postgraduate courses
- Suitable for general readers interested in behavioral economics
- New edition features updated chapters, new sections, and refreshed resources
| Publisher | Bloomsbury Academic |
| Publication date | November 27, 2020 |
| Edition | 3rd |
| Language | English |
| Print length | 352 pages |
| ISBN-10 | 1352010801 |
| ISBN-13 | 978-1352010800 |
| Item Weight | 1.25 pounds (570 grams) |
| Dimensions | 6.51 x 0.75 x 9.65 inches (16.5 x 1.9 x 24.5 cm) |
Who Should Buy?
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Students of Economics
Ideal for undergraduate and graduate students seeking a comprehensive introduction to behavioral economics principles.
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Professionals in Marketing
Useful for marketers wanting to understand consumer behavior and decision-making processes to enhance marketing strategies.
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Researchers in Social Sciences
Valuable for researchers exploring human behavior and economic impact in various social contexts and experimental settings.
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Introductory Learners
Not suitable for complete beginners without prior knowledge of economics or behavioral concepts, as content may be complex.
Product Description
A Course in Behavioral Economics
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AED 319
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Features & Benefits
- Ideal textbook for students from various fields.
- No advanced mathematics is required.
- Offers a rich tapestry of examples, exercises, and problems.
- Shows how to apply the principles of behavioral economics to improve your life and work.
- Updated with new sections and examples.
- Perfect for general readers who want to know more.
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