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Item #:
40867715
The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)
89% of respondents would recommend this to a friend
Item #:
40867715
AED 162
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What Stands Out
Strategic Insights
Offers comprehensive strategies to navigate digital transformation, empowering businesses to adapt and thrive in an increasingly digital landscape.
Practical Frameworks
Provides actionable frameworks and tools that help leaders implement digital changes effectively, ensuring a smooth transition into the digital age.
Expert Contributions
Features insights from renowned experts and case studies, delivering proven methodologies that enhance business performance and innovation.
Product Details
| Publisher | Columbia University Press |
| Publication date | 5 April 2016 |
| Language | English |
| Print length | 304 pages |
| ISBN-10 | 0231163843 |
| ISBN-13 | 978-0231175449 |
| Item weight | 595 g |
| Dimensions | 16.26 x 2.79 x 23.11 cm |
Who Should Buy?
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Business Leaders
Executives focusing on transforming their organizations to meet digital challenges and competitive pressures effectively.
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Entrepreneurs
Startup founders looking to integrate digital technologies into their business models for increased efficiency and innovation.
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Marketing Professionals
Marketers wanting to leverage digital tools for enhanced customer engagement and data-driven decision making in campaigns.
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Traditional Businesses
Companies resistant to change that may not be ready for the digital transformation insights provided.
Product Description
The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)
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Business Process Reengineering Editorial Review
The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) is an insightful resource for professionals navigating the digital landscape. This well-structured book, published by Columbia University Press on April 5, 2016, spans 304 pages and offers practical strategies like the platform business model and customer network model, making it a valuable read for anyone interested in digital leadership. Readers have commended its relative ease of understanding and the clear distinctions made about what constitutes disruption. However, some were left wanting more details regarding the tools referenced, as the author's website didn't yield the expected information.
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Pros
- Practical strategies for digital transformation
- Clear explanations without jargon
- Engaging historical context and theory
- Well-structured for easy navigation
- Valuable for digital leadership learning
Cons
- Some details are missing from the author's website
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