Goldwell StyleSign Roughman

**Editorial Review** The STYLESIGN TEXTURE ROUGHMAN texturizing paste has been a staple for many users for over five years, lauded for its Consistency and reliable results. However, recent changes in packaging and formulation have elicited mixed reactions from long-time fans. The transition from a pump bottle to a tube has been met with disappointment by some, who argue that the older design allowed for better mixing of ingredients, resulting in a non-greasy, effective styling paste. While the new creamy texture improves application ease and comfort, it has resulted in a noticeable decrease in hold strength, especially for those with longer or thicker hair. Some users appreciate the subtler scent and overall high-quality feel of the product, while others express frustration over the inferior performance when compared to its predecessor. This feedback is particularly salient among those who have been loyal customers of the original formulation, suggesting that while the new version may have merits, it fails to live up to the high expectations set by the previous product. Despite the comfort of use and convenient packaging, the decline in hold strength and development of flakes in the hair have led to dissatisfaction among several users. For those willing to adapt and experiment with the new product, they may find a suitable option, but for others, it signals a significant step back from what was once a top-tier styling paste. Overall, STYLESIGN TEXTURE ROUGHMAN sits at a crossroads, appreciated for its improvements yet facing criticism for not maintaining the standards of its original formulation. **