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Item #:
20133956
Typographic Design: Form and Communication
85% of respondents would recommend this to a friend
Item #:
20133956
AED 225
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Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus.
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What Stands Out
In-depth Insights
This edition provides comprehensive analysis on typography, enhancing understanding of form and communication, making it essential for both students and professionals in design.
Updated Content
Includes the latest trends and technologies in typographic design, ensuring relevance in a fast-evolving field, thus equipping readers with current knowledge for effective application.
Visual Examples
Richly illustrated with modern examples, it effectively bridges theory and practice, allowing users to visualize concepts and apply them in real-world design projects.
Product Details
- Bestselling introduction to designing the written word
- Comprehensive guide for graphic designers
- Covers letterforms, negative space, messaging, processes, and history
- Updated with contemporary typography processes and case studies
- Includes on-screen typographic design concepts
- Supplemental materials with flashcards, terminology, and quizzes
| Publisher | Wiley |
| Publication date | February 13, 2018 |
| Edition | 7th |
| Language | English |
| Print length | 368 pages |
| ISBN-10 | 1119312566 |
| ISBN-13 | 978-1119312567 |
| Item Weight | 7.6 ounces (215.46 grams) |
| Dimensions | 8.5 x 0.8 x 10.8 inches (21.6 x 2 x 27.4 cm) |
Who Should Buy?
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Graphic Design Students
Ideal for students studying graphic design to understand typography's role in visual communication effectively.
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Professional Designers
Professionals looking to refine their typographic skills and enhance their design projects can greatly benefit from this book.
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Educators in Design
This book serves as a valuable resource for educators teaching typography and design principles in academic settings.
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Casual Readers
Individuals seeking light reading or entertainment may find typography concepts too technical and dull.
Product Description
Typographic Design: Form and Communication
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Architecture Editorial Review
The Typographic Design: Form and Communication 7th Edition book has received mixed reviews from customers. While some have had positive experiences with the book, others have expressed dissatisfaction with its condition upon delivery. One customer mentioned that the book arrived on time and in perfect condition, while another customer reported receiving a damaged book with a damaged cover and pages. This was particularly disappointing for the customer, given the high cost of college books. Another customer who rented the book mentioned that it was delivered already falling apart and has only deteriorated further over time. However, amidst these negative experiences, there are positive reviews as well. One customer found the book to be a great resource on typography, packed with valuable information. They mentioned that they would keep it in their library. Another customer stated that it is a great book for teaching typography and recommended it for those seeking an in-depth understanding of the subject. Overall, the Typographic Design: Form and Communication 7th Edition book appears to be a comprehensive resource for typography enthusiasts. However, potential buyers should be aware that there have been some complaints about the book's condition upon delivery.
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Pros
- Comprehensive resource on typography
- Packed with valuable information on the subject
- Recommended for teaching typography and for those seeking in-depth knowledge
Cons
- Some customers have received damaged books upon delivery
Product Price History
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AED 225
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Features & Benefits
- Bestselling and definitive reference for graphic designers
- Comprehensive introduction to typographic design
- Covers letterforms, negative space, messaging, processes, and history
- Updated with new coverage of contemporary typography processes
- Includes new examples from branding, print, web, motion, and more
- Online supplemental materials with flashcards, quizzes, and more
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