Item #:
144611377
Ten Deadly Marketing Sins: Signs and Solutions
Item #:
144611377
AED 89
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a ‘must-have’ title for anyone aiming to remain competitive in their respective market place.
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What Stands Out
Practical Insights
This book offers actionable strategies for avoiding common marketing pitfalls, making it an essential read for marketers seeking to enhance their effectiveness and achieve better results.
Expert Advice
Written by seasoned industry professionals, it provides valuable expert perspectives and proven solutions that equip marketers to navigate challenges and boost campaign success.
Comprehensive Coverage
Covering a wide range of critical marketing sins, this edition serves as a thorough guide, helping marketers identify and rectify mistakes in their strategies for sustained growth.
Product Details
| Publisher | Wiley |
| Publication date | April 2, 2004 |
| Edition | 1st |
| Language | English |
| Print length | 160 pages |
| ISBN-10 | 0471650226 |
| ISBN-13 | 978-0471650225 |
| Item Weight | 9.9 ounces (280.67 grams) |
| Dimensions | 5.74 x 0.55 x 8.74 inches (14.6 x 1.4 x 22.2 cm) |
Who Should Buy?
-
Marketing Professionals
Ideal for marketers seeking to identify and avoid common pitfalls in their campaigns for better results.
-
Business Owners
Helpful for entrepreneurs wanting to enhance their marketing strategies and improve overall business performance.
-
Students of Marketing
Great resource for students studying marketing principles and looking to understand practical applications for success.
-
General Readers
Not suitable for casual readers without a marketing interest, as it focuses on specific marketing concepts.
Product Description
Ten Deadly Marketing Sins: Signs and Solutions
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Features & Benefits
- Essential read for marketing professionals and newcomers alike.
- Provides clear guidance on avoiding common marketing pitfalls.
- Cutting-edge insights from renowned marketing expert Philip Kotler.
- Reveals shocking deficiencies in current marketing practices.
- Equips readers with strategies for improving marketing effectiveness.
- A vital resource for staying competitive in today’s marketplace.
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