- Home Page /
- Books /
- Computers & Technology /
- Computer Science /
- AI & Machine Learning /
- Intelligence & Semantics /
- Unlevel the Playing Field: The Biggest Mindsh...
Item #:
194987575
Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022
Item #:
194987575
AED 93
Price Details
Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )
*All items will import from US
0 ratings
Write a review
In stock
Imported from USA store
QTY:
Order now and get it around Monday, August 31
Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
Our Top Logistics Partners
Unlevel the Playing Field reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs.
Buy Now Pay Later
Fast
Shipping
Free
Return*
Secure Packaging
100% Original Products
PCI DSS Compliance
ISO 27001 Certified
Note: Step Down Voltage Transformer required for using electronics products of US store (110-120). Recommended power converters Buy Now.
What Stands Out
Game-Changing Insights
Delivers groundbreaking perspectives on PPC advertising that challenge traditional methods, ensuring marketers gain a competitive edge in their strategies and outcomes.
Expertise from Leaders
Written by industry experts, offering credible, actionable advice and proven techniques that empower professionals to improve their PPC performance effectively.
Comprehensive Strategies
Covers a range of PPC tactics that adapt to evolving trends, equipping advertisers with the tools needed to navigate complex digital marketing landscapes successfully.
Product Details
| Publisher | Modern Marketing Masters |
| Publication date | January 25, 2022 |
| Language | English |
| Print length | 262 pages |
| ISBN-10 | 1544523343 |
| ISBN-13 | 978-1544523347 |
| Item Weight | 1.03 pounds (470 grams) |
| Dimensions | 5.5 x 0.75 x 8.5 inches (14 x 1.9 x 21.6 cm) |
Who Should Buy?
-
PPC Professionals
This book is ideal for PPC specialists seeking innovative strategies to enhance their advertising campaigns and effectiveness.
-
Marketing Students
Students studying digital marketing will gain valuable insights into PPC trends and concepts crucial for their future careers.
-
Business Owners
Entrepreneurs looking to optimize their ad spend and increase ROI will find actionable advice tailored to their needs.
-
Beginner Marketers
Newcomers to marketing might find the concepts advanced, requiring prior knowledge to fully grasp the content presented.
Product Description
Unlevel the Playing Field: The Biggest Mindshift in PPC History Hardcover January 25, 2022
Have any Query? Chat with us
Customer Questions & Answers
-
Question:
What is automation layering?
Answer: Automation layering combines human creativity with machine efficiency to optimize digital marketing strategies. -
Question:
Who is this book intended for?
Answer: It's aimed at both agencies and in-house marketers focused on e-commerce or lead generation. -
Question:
How can this book help improve my PPC campaigns?
Answer: It provides insights into differentiating your approach to increase sales and returns in a competitive market.
Intelligence & Semantics Editorial Review
**** "Unlevel the Playing Field: The Biggest Mindshift in PPC History" by Fred Vallaeys is a transformative read for both novice and seasoned digital marketers looking to navigate the evolving landscape of pay-per-click (PPC) advertising. Drawing from his extensive experience as a founding member of the Google AdWords platform, Vallaeys outlines the critical impact of AI and machine learning on Google Ads, presenting a compelling argument for the combination of human intuition with automation for optimal campaign performance. The book goes beyond just basic PPC training; it encourages readers to adopt a new mindset towards online advertising, emphasizing the importance of understanding the 'why' behind strategies, in addition to the 'what' and 'how.' The actionable insights provided are both practical and thought-provoking, catering specifically to professionals feeling the weight of automation in their marketing efforts. While Vallaeys stresses the necessity of professional guidance to steer automation systems towards success, some readers have expressed concern about his somewhat apologetic stance towards Google’s automation, hinting at potential vulnerabilities. Nevertheless, the book is lauded for its clarity and relevance, ensuring that readers are equipped to adapt and excel despite the rapid technological advancements in PPC advertising. Overall, "Unlevel the Playing Field" is highly recommended for anyone serious about mastering paid search. It serves as a guide to not only surviving but thriving in an industry increasingly dominated by automated processes. **
Customer Reviews & Ratings
1 customers ratings
-
5 Star
0%
-
4 Star
100%
-
3 Star
0%
-
2 Star
0%
-
1 Star
0%
Review this product
Share your thoughts with other customers
Pros
- Deep insights from an expert in PPC and Google Ads.
- Combines human intuition with automation for better results.
- Offers actionable strategies and tips for improving campaign performance.
- Encourages a new mindset towards PPC advertising.
- Thought-provoking and engaging read.
Cons
- Some readers feel the author's approach is overly apologetic towards automation.
Platform Trust & Buyer Confidence
HB
Haitham
Verified buyer
“Excellent experience”
11 June 2026 · via Trustpilot
RF
Rasanga
Verified buyer
“I had an excellent experience with Ubuy UAE. I ordered a product from the USA, and the website clearly mentioned that deliveries might be delayed due to the current situation in the Middle East. Ubuy provided great value, transparent communication, and reliable delivery. Thank you, Ubuy UAE, for a fantastic shopping experience!”
17 June 2026 · via Trustpilot
SC
Simon
Verified buyer
“On time delivery and great product at a really great price!”
8 April 2026 · via Trustpilot
V
Vladislav
Verified buyer
“Fast delivery. Quality as expected.”
03-Jul-26 · via Trustpilot
HD
Hope
Verified buyer
“Excellent experience! The service was top-notch, reliable, and very fast. I am completely satisfied with their professionalism and highly recommend Ubuy UAE to everyone.”
02-Jul-26 · via Trustpilot
Secure Checkout
Global Delivery
Easy Returns
Genuine Products
Product Price History
Important information
- Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
- Not all the products listed on Ubuy are for sale, as Ubuy is a global search engine. Products are subject to export/trade regulations.
AED 93
Order now and get it around Monday, August 31
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
Secured transaction
PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.
Our Top Logistics Partners
Fastest cross-border delivery
Features & Benefits
- Learn to stand out in a crowded digital marketing space.
- Discover the power of automation layering in PPC.
- Enhance campaign profitability through innovative strategies.
- Suitable for both agencies and in-house marketers.
- Focus on key areas: bidding, targeting, and messaging.
- Transform ad platforms to work in your favor.
Ubuy Assurance
Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.