Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection |

The Joico Color Balance Purple Shampoo is designed for individuals with cool blonde or gray hair who want to eliminate brassy yellow tones and boost color vibrancy and shine. It also offers UV protection to prevent further damage and fading of the hair color. According to customer reviews, the shampoo is effective in getting rid of brassiness and yellow tones in blonde hair. One review states that the shampoo worked great on their blonde hair with lowlights. Another reviewer mentioned that the shampoo was able to eliminate brassiness after just one wash. However, there are mixed reviews when it comes to the conditioning aspect of the shampoo. One customer with salt and pepper hair found that the shampoo did a decent job of preventing yellowing but found it to be drying on their hair, even with the use of a regular conditioner. Another reviewer, who expected the shampoo to condition as well, was disappointed that the bottle only contained shampoo and not conditioner. In terms of usability, one customer complained that they had to use a larger amount of the shampoo to make it foam properly, which they found to be expensive and not very economical. Overall, the Joico Color Balance Purple Shampoo seems to be effective in eliminating brassiness and yellow tones in blonde or gray hair. However, some customers may find it drying and not as conditioning as they had hoped. It may also be on the expensive side compared to other purple shampoos.