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Influence: Science and Practice
Item #: 16684137

Influence: Science and Practice

Item #: 16684137

AED 238

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    What Stands Out

    Research-Backed Insights
    Grounded in scientific findings, this book presents evidence-based strategies that empower readers to understand and wield influence effectively in personal and professional contexts.
    Practical Applications
    Offers actionable techniques and real-world examples, enabling readers to apply concepts directly to enhance persuasive communication and decision-making skills.
    Comprehensive Framework
    Delivers a thorough exploration of psychological principles underlying influence, equipping readers with a robust toolkit to navigate complex social dynamics and improve their persuasive abilities.

    Product Details

    Discover the insights of Influence: Science and Practice 3rd Edition at Ubuy UAE. Get the best deals online for this influential book on Ubuy UAE.
    Publisher Harpercollins College Div
    Publication date January 1, 1993
    Edition 3rd
    Language English
    Print length 253 pages
    ISBN-10 0673467511
    ISBN-13 978-0673467515
    Item Weight 12.7 ounces (360.05 grams)
    Dimensions 6.06 x 0.47 x 9.17 inches (15.4 x 1.2 x 23.3 cm)

    Who Should Buy?

    Suitable For
    • Marketing Professionals

      Equips marketers with psychological principles to effectively persuade and influence consumer behavior and decision-making.

    • Sales Executives

      Provides techniques and strategies for closing deals and improving sales by understanding customer motivations.

    • Student Learners

      Ideal for psychology and communication students to grasp foundational concepts of social influence and persuasion.

    Not Suitable For
    • Casual Readers

      Those seeking light reading may find the content dense and overly academic for casual engagement.

    Product Description

    Influence: Science and Practice

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    Leadership & Motivation Editorial Review

    The "Influence: Science and Practice 3rd Edition" is a book that delves into the psychology behind how we are influenced by retailers, marketers, and others. It has garnered attention from those in the internet marketing industry who want to learn how to sell more products and master the art of influence. One of the notable aspects of this book is that it provides insight into the mind tricks and techniques used by retailers to influence Consumer behavior. This makes it a valuable resource for those who are curious about the tactics employed in the world of marketing. However, it should be noted that the book is an older edition, which means that some of the information might be somewhat outdated. The content covered in this book is similar to what one would learn in an introductory psychology or social psychology course. Therefore, it may not be suitable for those who are already well-versed in these subjects. Despite this, the book is still highly recommended for the layperson. It is entertaining and well-organized, making it accessible to a wide range of readers. Additionally, the prompt delivery of the product has received praise from customers. Overall, "Influence: Science and Practice 3rd Edition" offers valuable insights into the art of influence and how it is used in various industries. While it may not be groundbreaking for those already familiar with psychology, it remains a worthwhile read for the general public.

    Customer Reviews & Ratings

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    Pros

    • Provides insights into the psychology behind influence in marketing and retail
    • Entertaining and well-organized
    • Recommended for those with a layperson's interest in the subject

    Cons

    • Outdated information compared to newer editions

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