Strategic Communications: Planning for Public Relations and Marketing

"Strategic Communications: Planning for Public Relations and Marketing 6th Edition" The 6th Edition of "Strategic Communications: Planning for Public Relations and Marketing" is a valuable resource for those studying or working in the field of communications. The book provides a comprehensive overview of strategic communication planning, with a focus on building relationships and effective messaging. Customers who have purchased this book have generally been satisfied with its content and found it helpful for their studies or professional work. One reviewer mentions that the book was in a used condition but still useful for their class. Another reviewer states that the book exceeded their expectations and was worth the purchase. Others appreciate the updates and improvements in this 6th edition compared to the previous ones. The book covers various topics such as trust-building, persuasion techniques, communication research methods, goal-setting, creativity, key publics, message design, social media usage, and calendaring and budgeting. Each chapter includes exercises and references for further reading, allowing readers to apply the concepts learned and delve deeper into specific areas of interest. While some reviewers find the book technical in places and note that they have had more interesting textbooks, they still acknowledge that they have learned a lot from it. Overall, it seems that "Strategic Communications: Planning for Public Relations and Marketing 6th Edition" is a valuable resource for anyone looking to enhance their understanding and skills in strategic communication planning.