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Paula's Choice is a skincare brand that offers a range of products for various skin concerns. The brand is popular for its evidence-based formulations that provide effective results. Paula Begoun, known as the 'Cosmetics Cop', founded the brand in 1995 with a mission to provide consumers with skincare products that are free from harmful ingredients and actually work.
Founded by Paula Begoun, a renowned skincare expert and author, in 1995.
Initially launched in the US as Cosmetics Cop, then renamed to Paula's Choice in 2002.
In 2007, the brand launched in Canada, and in 2011 it expanded further to the UK.
The brand is now available globally and continues to innovate and offer evidence-based skincare.
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This exfoliant is a cult-favorite and contains salicylic acid to unclog pores and refine skin texture.
This booster contains azelaic acid to brighten skin, reduce redness, and target hyperpigmentation and acne.
This treatment contains niacinamide to reduce the appearance of fine lines, wrinkles, and large pores.
Yes, Paula's Choice is a cruelty-free brand that does not test its products on animals. The brand is certified by Leaping Bunny and PETA.
Yes, Paula's Choice offers products for sensitive skin, and the brand does not use known sensitizing ingredients like fragrance, alcohol, or essential oils.
Paula's Choice uses evidence-based formulations with effective ingredients at optimal concentrations. The brand also avoids using harmful ingredients like parabens, sulfates, mineral oil, and fragrances.
Paula's Choice products are available on the brand's website, as well as online retailers like Amazon, Sephora, and Ulta Beauty. The brand also has physical stores in certain locations.
Paula Begoun is the founder of Paula's Choice and plays an active role in the brand's product development and education. She is also a published author and skincare expert who advocates for evidence-based skincare.
